Foundation Recommended foundation theme Recommended starting point The base theme every Capell site and child theme builds on: shared Blade layouts, a runtime design-token system (colours, spacing, radius), the Tailwind asset pipeline, an SVG sanitiser, and the section/area contracts that vertical themes override.
Agency Studios and campaign teams A bold, motion-led theme for creative studios and marketing agencies — campaign hero, case-study proof, and a filterable work showcase, with three presets from high-contrast Signal to editorial Atelier.
Editorial Commerce Retail and catalogues A premium, conversion-focused retail theme for Capell — image-led catalog, product discovery, social proof, and buying-guide layouts that turn browsing into baskets.
Corporate B2B and enterprise A restrained, trust-led website theme for B2B, professional-services, and public-sector organisations — formal hierarchy, board-grade proof blocks, and six palette presets out of the box.
Education Schools and training A polished, course-first theme for schools, academies, and training providers — turning programme discovery, faculty trust, open days, and enrolment into one coherent learner journey.
Healthcare Clinics and care A premium, appointment-led theme for private clinics and healthcare groups — service discovery, clinician profiles, care pathways, locations, and a booking-ready enquiry panel, all WCAG-minded and brand-tunable in Theme Studio.
Knowledge Docs and resources A premium knowledge-base and documentation theme for Capell — sidebar-navigated articles, in-page table of contents, prominent search, and readable long-form layouts out of the box.
Local Services Local operators A conversion-first Capell theme for local trades, clinics, and service businesses — built around quote requests, service-area coverage, and click-to-call trust.
Nonprofit Charities and civic teams A premium charity, NGO, and civic theme that moves visitors from your mission to a clear support action — donate, volunteer, or follow — with impact proof, live campaign progress, and transparent annual-report sections built in.
Portfolio Creators and studios A premium portfolio theme for creators and consultants — turn selected work into outcome-driven case studies, sell your services and media kit, and grow your audience from one polished site.
SaaS Software businesses A conversion-focused premium theme for software and subscription products — hero, feature proof, pricing comparison, calculator, docs, and demo-request sections that turn a Capell site into a product-led landing experience.
Content Suite Publishing primitives for editorial sites: blog, tags, navigation, and reusable sections. 4 extensions included Blog + Tags + Navigation Blog Tags Navigation
Publishing Studio Editorial workflow, approvals, scheduled publishing, and revision control. 3 extensions included Publishing Studio + Document Lifecycle + Notes Approvals Scheduling Versions
SEO + Search Metadata, structured data, broken links, discovery, and frontend search. 3 extensions included SEO Suite + Site Search + Site Discovery SEO Search Discovery
Campaign + Forms Landing pages, conversion goals, CTAs, forms, and public submit actions. 3 extensions included Campaign Studio + Form Builder + Public Actions Campaigns Forms Goals
Media + AI Media library, asset workflows, generated media, and AI orchestration. 3 extensions included Media Library + Media AI + AI Orchestrator Media AI Assets
Commerce Shopify catalog sync, campaign merchandising, and newsletters on the foundation theme. 2 extensions included Shopify Commerce + Newsletter Shopify Products Campaigns
Migration + Recovery Import sessions, WordPress WXR support, rollback reports, and diagnostics. 3 extensions included Migration Assistant + WordPress Importer + Diagnostics Imports Rollback WordPress